About

I'm an Art Director and designer with 25 years of experience spanning UI/UX, branding, design systems, and print. I've led user-centered design for enterprises like Patterson Dental, built design systems for NielsenIQ and Optum, launched civic brands like Nice Ride Minnesota, and created award-winning interactive experiences — two of which were recognized as Awwwards Site of the Day.

I work across the full design process: user research, information architecture, visual design, and frontend development. I'm trained in Human Factors International methodology and have led UX research including stakeholder interviews, focus groups, persona development, journey mapping, card sorting, and usability testing. I believe the best interfaces come from understanding the people who use them — their workflows, their frustrations, their goals.

I'm most effective when I can see the whole picture — from brand strategy through component-level design to production code. I've directed teams of up to ten, coordinated across parallel agile workstreams, and built the design systems that keep complex products coherent as they scale.

Tools: Figma, Adobe Creative Suite, Miro, Axure, HTML/CSS/JS. Currently based in Door County, Wisconsin.